3 Day Design Challenge - University Project
Industrial Design · Product Experience · Interaction Design · Retail Concepts
A concept blending Jo Malone’s artisanal ritual with future-focused personalisation.
THE STORY
Jo Malone has always celebrated the art of fragrance layering - a quiet ritual of self-expression. This concept reimagines that ritual for the future, using AI to craft personalised scent pairings based on each customer’s skin chemistry and mood.
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Designed as an elegant in-store console, it transforms fragrance discovery into a sensory, intelligent, and deeply human experience.
BRAND ESSENCE
Timeless. Elegant. Artisanal. Intelligent.
Every element reflects Jo Malone’s identity - refined simplicity, sensorial luxury, and quiet confidence. The console’s minimal form and muted palette mirror the brand’s aesthetic while integrating cutting-edge innovation.
THE CHALLENGE
A luxury ritual without a clear path: customers love layering, but the journey feels overwhelming.
Choice Overload
40+
fragrances, yet no guided way to choose or layer.
Overwhelmed in-store
64%
feel overwhelmed when selecting a scent.
Inconsistent Help
only 30%
receive adequate fragrance consultation.
WHY NOW
The Market Is Changing - So Is Luxury
The beauty industry is entering a new phase of intelligent personalisation.
Where once craftsmanship defined luxury, now customisation and data-driven experiences shape desirability.
1. Personalisation Becomes the Standard
AI and machine learning are redefining how consumers interact with luxury. Brands like Lancôme and YSL are already using technology to craft tailored beauty experiences.
2. From Product to Experience
Luxury consumers now expect deeper emotional engagement, they want sensory rituals that feel unique to them.
3. Craftsmanship Meets Innovation
Technology, once seen as cold, is now an extension of craftsmanship, enhancing, not replacing, the artistry behind luxury.
CONCEPT DEVELOPMENT
Where the art of scent meets thoughtful innovation, creating personalised fragrance moments just for you.
THE CONCEPT
Where the art of scent meets thoughtful innovation, creating personalised fragrance moments just for you.
THE FRAGRANCE EXPERIENCE
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